WORK | ROBIN COLLECTION

GOING SOCIAL,GOING INTERNATIONAL

OVERVIEW

From family business to international expansion, have a look at how Robin Collection harnessed the power of social ads to grow into a well-established swimwear brand.

Social Ads | eCommerce

BACKGROUND

Swimwear to let creativity run free.

Robin Collection is a swimwear brand, founded in Barcelona in 2012 by the siblings Alejandra and Manuel Meler Pla. Born as a family project to allow their creativity to flow, Robin has now grown into a well-established brand, especially after the beginning of their partnership with ROCKETROI in 2017. Thanks to the extended use of social ads, they consolidated their presence as trendsetters and boosted their brand awareness on social media.

CHALLENGES

More conversions, international expansion

The brand came to RocketROI with two main objectives: increasing the amount of website conversions through a more precise segmentation of audiences on Facebook, and directing their offer to new potential customers by expanding to international markets (France, Portugal and Italy).

STRATEGY

Personalised Ads for a Mass Audience

To reach the objectives Robin Collection had set for their campaigns, we developed a strategy to impact the users in each stage of the funnel with a different piece of creative. This meant using audiences from Robin’s +100mil Instagram followers to create Similar Audiences, in order to reach new people that would be interested in their products.

Through the Facebook Pixel, we were able to create Custom Audiences based on the people who visited their website. In order to boost conversions, we used dynamic ads that allowed us to automatically show the products that had originally interested each user. Also, the video templates tool from Smartly allowed us to frequently update the creative elements we were using, which prevented us from saturating our audiences with ads repetition.

INSIGHT

“Thanks to Smartly technology we were able to personalize the ads quickly and effectively, and reach the target audience without being intrusive.”

GABRIELA CID
Account Manager at ROCKETROI

RESULTS

Conversions rising,new centers opening.

In only one year, we were able to improve the conversions (value) by almost 300% and ensure that the ROAS of purchases on the site would exceed the 150%. Moreover, we were able to initiate Robin’s expansion to France, Italy and Portugal.

IMPRESSIONS
CONVERSIONS VALUE
ROAS
CLICKS

They sayaboutus.

“Our experience with ROCKETROI has been very satisfactory! It’s extremely comforting to know that every euro you are investing in advertising goes directly towards your objective customer, as well as the fact that the return you get is always positive.”

Manuel Meler — Co-founder
Robin Collection

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