Democratizing access to
healthcare for all.

Discover how Top Doctors has become the reference platform in the world for medical personnel in the private sector. The platform is offering patients access to the leading medical specialists 24 hours/day, 365 days/year.

Top Doctors case study rocketroi

Healthcare when and where you need it.

To continue their family medical traditions, the two founders of Top Doctors created a project with a single aim: giving patients the information they need to choose the specialist they need. Initially self-financed by 40 doctors and friends, their platform now is present in 8 countries, has over 20 million patients and 60.000 of the world’s top doctors with 70 different specialties.

The Pulpit Rock

Increasing conversions while maintaining the CPL.

As they expanded, they needed to quickly increase the number of registrations they were generating within a specific CPL. Without technology, it was impossible for Top Doctors to reach the entirety of their potential audience. So, in 2017, they turned to RocketROI.

Top results for Top Doctors

+67%

Impressions

January 2018 – October 2018 vs March 2017 – December 2017

+23%

Investment

January 2018 – October 2018 vs March 2017 – December 2017

+56%

Clicks

January 2018 – October 2018 vs March 2017 – December 2017

+40%

Conversions

January 2018 – October 2018 vs March 2017 – December 2017

+40%

Conversions

January 2018 – October 2018 vs March 2017 – December 2017

-16%

Cost Per Click

January 2018 – October 2018 vs March 2017 – December 2017

-12%

Cost Per Lead

January 2018 – October 2018 vs March 2017 – December 2017

top doctors case study
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The solution? Building a custom CPL algorithm

We combined over 170 local areas with over 70 different medical specializations to create a wide-ranging keyword strategy. We worked towards a dynamic CPL per specialty, with a custom optimization per product or service. Every day we optimized over 8 thousand keywords and more than 5,000 ads, which all emphasized Top Doctors’ strengths and the specific needs of each potential patient.

““Since we started our campaigns, the results have been improving, not only in impressions but also in conversions, helping to reduce the costs. And it isn’t just about the technology: the team that worked with us is highly professional and they have an incredible human touch. They made our ideas come to life and they are part of Top Doctors.”

Omar Cabeza Eckerdt, Online Marketing Manager EU at Top Doctors

Next mission,
growing together.

Let’s do it!