Swimwear to let creativity run free
Robin Collection is a swimwear brand, founded in Barcelona in 2012 by the siblings Alejandra and Manuel Meler Pla. Born as a family project to allow their creativity to flow, Robin has now grown into a well-established brand, especially after the beginning of their partnership with RocketROI in 2017. Thanks to the extended use of social ads, they consolidated their presence as trendsetters and boosted their brand awareness on social media.
More conversions, international expansion.
The brand came to RocketROI with two main objectives: increasing the amount of website conversions through a more precise segmentation of audiences on Facebook, and directing their offer to new potential customers by expanding to international markets (France, Portugal and Italy).
Lookalike audiences and dynamic ads
We developed a strategy to impact users at each stage of the funnel with a different piece of creative. That meant using Robin’s +70mil Instagram followers base to create Similar Audiences, in order to reach new people that would be interested in their products. Through the Facebook Pixel, we were able to create Custom Audiences based on the people who visited the website. In order to boost conversions, we used dynamic ads that allowed us to automatically show the products that had originally interested each user. Also, the Smartly video templates tool allowed us to frequently update the creative elements we were using and avoid saturating our audiences with ads repetition.
“Our experience with RocketROI has been very satisfactory! It’s extremely comforting to know that every euro you are investing in advertising goes directly towards your target customer, as well as the fact that the return you get is always positive.”Manuel Meler, Robin Collection Co-founder