the car dealership sector.

Carnovo is the first online comparison service for car deals, which works through a platform that puts the customer in charge. They chose RocketROI to develop their growth strategy and reach their audience with the perfect information, at the perfect time, in the perfect place.

Carnovo case study rocketROI

Putting the customer behind the wheel.

Founded in 2017 by four friends, their team has grown to 30 people, with 100.000 users, 600 dealers and 15 brands. On the Carnovo platform, the buyer can specify the brand, model and other characteristics of the car they are looking for and then compare cars by proximity, price, availability of the vehicle in stock and valuation of the dealer.

Carnovo case study RocketROI

Reaching the buyer early with a long tail search strategy.

90% of people who want to buy a car start the process online and end up at a dealer’s. Carnovo needed to reach them with the perfect information, at the perfect moment: when they make that first search. With RocketROI they decided on a Long Tail Search strategy. Clear goal: Sustained monthly growth of users while maintaining the level of their objective CPL.




May 2018 vs Jan 2018



May 2018 vs Jan 2018



May 2018 vs Jan 2018



Video campaigns Q1 2018 vs Q4 2017



Video campaigns Q1 2018 vs Q4 2017


Viewable impressions

Video campaigns Q1 2018 vs Q4 2017



Video campaigns Q1 2018 vs Q4 2017



Video campaigns Q1 2018 vs Q4 2017

Carnovo case study RocketROI

Personalised ads for a mass audience.

The long tail strategy allowed us to achieve much better Quality Scores, which led to substantially reduce the CPC, and scale much quicker at a lower cost. Carnovo was able to synchronize their product stock and advertise it to the extremely long tail, reaching profitable and low-cost audiences they had never exploited before, with ads personalized to each of them. The strategy was elaborated with campaigns in different channels, from YouTube to Display, designed to cover all the different stages of the buying funnel.

Next mission,
growing together.

Let’s do it!