From promising startup
to market leader

Read the success story of the first and largest comparison site for vacation rentals Apartum. With RocketROI, they grew from startup to market leaders and are now present in 45+ markets.

The Pulpit Rock

All the apartments you can imagine.

Based in Barcelona, Apartum is a comparison site for vacation rentals founded in 2013 in response to the growing demand for private flats as a holiday destination. The company’s service allows users to search and compare the best deals in holiday rentals around the world in more than 50.000 destinations.

The Pulpit Rock

Taking it to the next level through mobile.

In 2015 Apartum came to RR as a young startup with a clear objective: Boost their traffic acquisition model. After experiencing tremendous growth and expanding worldwide, last year (2017) they decided to embark on a new Mobile acquisition strategy, with the clear objective of getting leads through mobile.

Results

+71%

Traffic

April 2017 vs April 2018

+14%

Impressions

April 2017 vs April 2018

+51%

CTR

April 2017 vs April 2018

+39%

Conversions

April 2017 vs April 2018

+39%

Conversions

April 2017 vs April 2018

+47%

Revenue

April 2017 vs April 2018

+72%

Investment

April 2017 and April 2018

The Pulpit Rock
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The secret? Creating the perfect mobile strategy

Together with Google and their Mobile Vanguard Program, we designed and implemented a new Mobile Strategy, which speeded their way to sustained and significant growth in Mobile traffic.

– We created a New Mobile Matrix Structure.
– We developed New Mobile Ads Formats.
– We designed a New Tailored Mobile Algorithm that allowed us to have full control of all bids on mobile

“RocketROI is a really technological company: truly data-driven. We’ve grown more than 10x and are serving millions of users monthly. Our plan is to keep growing, and everything looks good so far.”

Jordi Esturi, CMO at Apartum
Winners Google Award RocketROI

Crowned by Google: gold medal to a winning partnership.

Our Mobile Strategy for Apartum won the prize for Mobile Innovation at the Google Premier Partner Awards 2018, after having been nominated, in 2017, as one of the finalists in the category “Growing Business” and in 2016 in the category “Search”.

Next mission,
growing together.

Let’s do it!