Innovation to gain
competitive advantage

Find out how one of the leading insurance company in the world reinvented their strategy and gained competitive advantage thanks to RocketROI’s team and technology.

Allianz case study

Insurance and asset management worldwide

Allianz is a German financial services company, headquartered in Münich. Its core businesses are insurance and asset management. As of 2014, it is the world’s largest insurance company worldwide. Allianz has operations in over 70 countries and has more than 150,000 employees.

Allianz case study 2

Increasing traffic and leads while reducing CPC and CPL

In a vertical with some of the highest CPCs in the market, Allianz needed to complete very ambitious objectives in terms of providing the maximum number of potential clients to their network of agents and mediators.

Results

+142%

Impressions

April-June 2017 (RocketROI test) vs February-April 2017
(pre-RocketROI)

+95%

Clicks

April-June 2017 vs February-April 2017

+98%

Conversions

April-June 2017 vs February-April 2017

+27%

Investment

April-June 2017 vs February-April 2017

+27%

Investment

April-June 2017 vs February-April 2017

-35%

Cost Per Action

April-June 2017 vs February-April 2017

+253%

Leads

2017 vs 2016

Allianz case study RocketROI
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Multiproduct campaigns and personalized ads

We opted for a balanced approach between generic and long tail, with multiproduct campaigns, personalized ads and web content to complement our long tail strategy, which allowed us to differentiate ourselves from the other players in the market. In parallel, we focused on Allianz’s strong points: the personalization of the insurance and the maximum customization of coverage to the client’s needs. We personalized keyword bids according to each type of search audience and we customized the ads and messages for each of these different audiences.

“RocketROI is helping us optimize our digital investment by using the most advanced tools and technologies. The team is always up-to-date with the latest Google updates, and is constantly suggesting new ways to generate more business opportunities through the Internet.”

Teresa Carnicé, Digital Marketing Manager at Allianz

Next mission,
growing together.

Let’s do it!